MSecure tags equipped with advanced security features like originality signatures, advanced cryptographic algorithms, tamper detection help customers in verifying the items integrity and authenticity at any time and at any point by just tapping their phones on the tag.
Premium brands are facing major challenges in protecting their customers from grey markets and counterfeit goods. These counterfeit goods and retail fraud result in loosing sales, damage brand reputation, poor customer experience and in some cases they even cause health and safety issues to consumers. This problem is steadily growing and reached an estimated value of up to US$917 billion a year for the illegal trade in goods alone.
To tackle this counterfeiting problem, Minder Infosystems has come up with an innovative solution called "MSecure" which enables product authentication using the highly advanced and secure NFC technology. MSecure is offered in form of tags, stickers/labels based on customers requirement. Each tag/sticker has an uniquely identifiable number securely embedded inside the chip. This ensures that the products can be uniquely identified and digitally verified at the same time, which helps in telling which are legitimate and which are not!!
What does MSecure offer: ✔ Instant product verification ✔ Access digital interactive content related to products ✔ Anti-Cloneable tags ✔ Customizable tags to scatter to multiple customer usecases. E.g.: Present different digital content Pre and Post opening the product, Offers on products based on the purchase date etc. What's more, with NFC-enabled MSecure tags, just a simple tap with an NFC enabled smartphone is all it takes to verify authenticity, so everyone, even consumers can join the fight against fakes.