There are multiple ways that MSecure's advanced security features and interactive customer experience can enhance and support brand differentiation:
There are multiple ways that MSecure's advanced security features and interactive customer experience can enhance and support brand differentiation:
MSecure tags equipped with advanced security features like originality signatures, advanced cryptographic algorithms, tamper detection help customers in verifying the items integrity and authenticity at any time and at any point by just tapping their phones on the tag. Brand owners can provide better transparency and accountability to their customers by providing an instant verification of products originality and by sharing information like where, how and when the product is made. Each tag can be securely assigned to a specific location or distributor which enables identifying and preventing the grey market sales.
The ability to connect physical product to digital web content helps brand owners to engage with their customers dynamically and more intimately. Through customer interaction brand owners can
☛ Provide rewards dynamically on purchases for specific or randomly selected customers
☛ Run promotional campaigns involving vouchers/coupons
☛ Coupons that are valid only during a given period of time (like Dussehra season sale, Christmas year end sale etc..)
☛ Vouchers that can be awarded on First come first serve basis, like the first 10 customers will be awarded 10% discount, the next 5 customers will get 5% discount
☛ Benefit from added level of security that prevents misuse of discounts or unauthorized access to benefits that are provided to exclusive members
☛ Make the product owner feel special by providing personalized services, exclusive lifestyle content, loyalty programs and tailored VIP services
The NFC technology can get the brand owners an access to real time intelligence based on the customer's interaction with their products. The cloud based monitoring can reveal customers buying pattern and their future interests, based on which the brands can deliver tailored content and re-target messaging for future purchases.